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Wholesale shows are a little different from retail shows in that you don't need to have product on hand for buyers to take away with them from the show. You have examples of your product and take orders. Its also a place to introduce new products to your customers. I have Fibre Optic brooches in mind for this years new jewelry, but I also like to have a new artifact reproduction in the line up. I need to come up with something fast. Usually I experiment leading up to the Fine Craft and Design Fair and get a sense there of what new product is working and what isn't. The new product that I introduce at the wholesale show has already been tested out on retail customers shopping for Christmas gifts. But I didn't attend the Fine Craft and Design Fair this year so I don't have that information.
The only wholesale show that I do is the one here in St. John's. Most of my wholesale orders come from existing customers outside of the show, but I still think its important to let people know that I'm still alive and producing. Its very inexpensive to attend and I always get a few orders that I wouldn't otherwise know about, but I mostly do it to keep my face out there. I think that buyers need to know that you are a reliable producer.
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Photo Credits: Erick Walsh
Photo Caption:
Top, Elfshot Acrylite Point of Sale display loaded with Product
Bottom, Elfshot Banner
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